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... israel-based flavours, botanicals and speciality ingredients player frutarom has acquired english flavour-company aromco ltd for us$ 25million (€17 ... the acquisition is frutarom's 4th flavour company since the start of 2011 the acquisition, which is frutarom’s fourth flavour company buy-out since the start of 2011, represents a strong move by frutarom to broaden its activity and market share in developing markets ... frutarom has acquired 100% of aromco, a company that develops, manufactures and markets flavors for the beverage, dairy, confectionary, bakery and savoury markets ... the company was founded in 1985 by keith brown ... “frutarom will utilize aromco’s extensive and excellent innovation activities in flavour creation, development and application,” added yehudai

... mccormick has announced a deal to acquire polish flavour company kamis for 830 million polish zloty (approximately 208 million euros), as the company looks to push in the eastern european market ... the global flavour company said that it has signed an agreement to purchase 100 per cent of the shares of kamis s ... a, a privately held company based in poland with distribution into russia and other parts of central and eastern europe

... french flavour firm mane has entered into a joint venture in jeddah to tap the growth potential of middle eastern food manufacturers – said to the first global flavour company to set up shop in saudi arabia ... \'first in saudi\' mane is ranked as the world’s sixth largest flavour and fragrance company, according to leffingwell and associates, with estimated 2010 sales of € 480 ... mane is a family-owned, private company and neither the investment by each partner nor the ownership shares have been disclosed ... it is said by mane to be the first of a global flavour and fragrance company in saudi arabia

... a new joint venture for stevia between a french sugar producer, a flavour firm, and an ingredients supplier will offer manufacturers ‘leaf to spoon’ service for the sweetener ... the new organisation, to be called stevia internacional europe, is being formed by ingredients supplier lavollée sa, flavour company mane, and sugar producer cristal union group, which owns the daddy and erstein consumer brands

... the french flavour company, based near grasse, has previously offered a flavours for use in teas, but marketing manager isabelle mulet told food navigator ... (the ‘nature identical’ flavours will be known simply as ‘flavours’ when the new flavour regulation comes into force, doing away with the former classification) ... dosage of the flavour granules in tea bags is low, at just 5 per cent, which helps keeps costs down

... what are the hot topics on the lips of the flavour industry? in a rare interview mauricio graber, president of flavours at givaudan, talked to foodnavigator ... the number one flavour company in the world, givaudan reported sales of chf2135m in 2009 and ebitda of chf450m – on a par with 2008 and a very fair result in a year marked by economic upheaval ... in the last three years, the company has been bolstered by its acquisition of rival quest for a massive chf2 ... ” he added that the acquisition has also reinforced givaudan’s technological capabilities, for example, in flavour delivery it has combined quest and givaudan technology to develop a new platform called pure delivery ... ” graber agreed that there could be more opportunities for strategic bolt-on acquisitions in the future – indeed, acquisitions have been fundamental to putting givaudan at the top of the flavour industry charts, as today’s company is the product of some 20 acquisitions throughout its history ... givaudan’s approach is to use both artistry and technical capabilities – its in-house chefs and flavourists work very closely together, but the company puts a lot of store by consumer understanding ... while food manufacturers do a lot of research on consumers, from the moment of purchase to the moment of consumption, a flavour company comes in when it comes to taste preference ... “when i talk about consumer understanding it’s about the drivers of flavour,” said graber ... “what makes a consumer tick, and what makes them prefer a specific flavour in a specific application

... the flavour company fromatech has merged with food ingredients & specialities to offer customers function and taste solutions rolled into one, along with a new partnership to help it expand outside of europe ... fromatech ingredients produces flavours, flavour systems, cheese based powders and seasonings ... com that the merger and partnership deal will help the company better serve existing customers but also expand into other markets, in particular the us

... uk flavourings company create flavours is restructuring its business to incorporate a division dedicated to the production of natural flavours, adapting to the growing trend for clean-label ingredients ... the company supplies flavours to a wide range of sweet and savoury markets, such as cereals, beverages and confectionery ... commercial director, damian bellusci: " we feel that by creating a separate division with its own set of strategic objectives geared solely around the development and growth of the natural flavour market, we will create a unique competitive advantage over our main competitors within this market place ... " this is not the first time a company has developed its activities to suit the current market trends, dedicating sectors to the production of natural flavourings ... recent research conducted by the company, analysing the growing trend for natural products, concluded that the demand for natural flavours will increase by over 35 per cent in the next three years, growing to represent almost half the briefs in 2008/2009

... wild revealed its latest flavour inspiration comes from the south american lulo (also known as naranjilla), which looks like an orange-coloured tomato but has light-green jelly-like flesh that tastes similar to pineapple or lemon ... what is more, wild says they come with nutritional benefits of their own, rather than being a flavour extract that is piggy-backing on a healthy reputation: the fruit is said contain calcium, phosphorous, iron, vitamins b and c and provitamin a ... another flavour company moving in on the exotic trend is treatt, which is launching two new flavour ingredients of african origin at the fie show in london next week: tamarind treattarome 9860 and rooibos treattarome 9762 ... but the company says that the new offerings are largely intended to quench a thirty for novelty ... this combination of flavour and a need for novelty is bang on holdrien's view of the flavour industry's future ... food and beverage developments need to be in line with consumer concerns about weight, age, health and mortality, he said, and flavour developments must reflect this market environment ... not only does this mean natural and organic flavours, but also superfood flavours, flavour-masking, and "the need to rekindle the consumer's excitement in food to overcome the organoleptic boredom ... of these, he said that a pomegranate flavour is proving elusive to come up with ... business insights, meanwhile, which published a set of predictions on hot flavour trends at the end of last year, highlighted exotic flavours as a category to watch in 2007 ... so far this year there have been several moves by flavour firms into the superfruit and active plant-extract arena ... for instance in may danisco flavours (now part of firmenich) said it had developed an acai berry flavour for use in dairy, ice cream, beverage and confectionery products

... japanese flavour and fragrance company takasago that saw 2003 annual results slipping by nearly 3 per cent on the previous year is to lift the senses in the us with the opening of a new sensory centre ... according to the company this is a system within the human body found to function as a key element of the body's ability to recognise and identify sensory properties of certain components 'of the foods we eat and substances approved for use as flavour ingredients' ... announcing the opening of the centre at the end of last month, yoshinari niimura, president of takasago international, said: "the sensoral centre reflects the company's ongoing commitment to expanding our capabilities, and it will help takasago sustain its position as a leader in the global flavour market ... we envision the centre as an area for interdisciplinary research and development and flavour creation ... " gross profit for the japanese flavour company dropped to y28,640 (€226